The People Behind the Produce

Our Company

Family-led, farmer-run. Meet the people who make Peloton Produce what it is.

Our Journey

Built for the Long Haul

1994

Agrícola Santa Eulalia SL founded by brothers Juan and Paco Mula in Totana, Murcia — a family-run business producing vegetables and fruit.

2003

Julian van Daalen and ASE established ASE UK to manage sales and distribution of ASE products directly into the UK market.

2020

Peloton Produce established in Moulton, Spalding — built on a passion for premium Lincolnshire brassicas.

2023

Major expansion of our Moulton site — growing the operation to meet rising demand, with new capacity to house our fleet of over 15 tractors and trailers.

2024

Launched our branded lorry fleet, delivering directly to supermarkets and wholesalers across the UK.

2025

Peloton Produce featured in a segment on BBC's Countryfile, putting Lincolnshire fresh produce on the national stage.

2026

Achieved a full 365-day supply of Savoy cabbage — a landmark milestone in year-round UK brassica production.

Today

Growing over 3,200 acres of brassicas, importing year-round from Spain, and leading the field in fresh produce.

1994

Agrícola Santa Eulalia SL founded by brothers Juan and Paco Mula in Totana, Murcia — a family-run business producing vegetables and fruit.

2003

Julian van Daalen and ASE established ASE UK to manage sales and distribution of ASE products directly into the UK market.

2020

Peloton Produce established in Moulton, Spalding — built on a passion for premium Lincolnshire brassicas.

2023

Major expansion of our Moulton site — growing the operation to meet rising demand, with new capacity to house our fleet of over 15 tractors and trailers.

2024

Launched our branded lorry fleet, delivering directly to supermarkets and wholesalers across the UK.

2025

Peloton Produce featured in a segment on BBC's Countryfile, putting Lincolnshire fresh produce on the national stage.

2026

Achieved a full 365-day supply of Savoy cabbage — a landmark milestone in year-round UK brassica production.

Today

Growing over 3,200 acres of brassicas, importing year-round from Spain, and leading the field in fresh produce.

Leadership

Meet the Family

Julian & Nigel

Co-Directors

Nigel with Louisa and Tiffany in the fields

Nigel, Louisa & Tiffany

Family in the Field

Meet the Fleet

Mrs Ruby Red
Says "Eat Your Greens"

Our iconic fleet character — Mrs Ruby Red — is the face of our red cabbage range and a beloved part of the Peloton Produce identity. She's a reminder that great produce deserves a great personality.

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Spanish Growing Partners

Agrícola Santa Eulalia

Our partnership with ASE ensures year-round supply of premium produce, imported directly from the fertile lands of eastern Spain.

Peloton Produce and ASE partnership at trade show

Our Spanish Roots

Agrícola Santa Eulalia SL was founded in 1994 from the hopes and efforts of two brothers, Francisco and Juan Mula — direct heirs of a family devoted to traditional agriculture and farming in the fertile lands of eastern Spain.

In 2003, Julian van Daalen and ASE established ASE UK to manage the sales and distribution of ASE products directly into the UK market, giving retailers and wholesalers a reliable and efficient supply route.

In 2020, Nigel Clare and Julian founded Peloton Produce, and today both companies — Peloton and ASE UK — operate side by side. Together, we are one team with streamlined processes, and a commitment to delivering freshness and consistency from field to customer.

Lebor–Totana Facility

Our main facilities are located in Lebor–Totana, featuring a 6,000 m² packhouse with dedicated cold storage for broccoli, raw-material boxes, confection pallets, and a refrigerated dispatch area.

1994Founded in Totana, Murcia

6,000 m²Packhouse Facility

4,500+Acres of Farmland

30+Years of Partnership

Trade Enquiries Welcome

Want to Work With Us?

We're always happy to talk produce. Get in touch with the team today.

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