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Privacy Notice

Last updated: August 2026

Privacy Notice for Peloton Produce Website

Who we are

All references to 'we', 'us' or 'the company' in this Privacy Notice refer to the following organisation:

Peloton Produce Limited

Manor Farm

West Cobgate

Moulton

Spalding

Lincolnshire

PE12 6QN

Who this Privacy Notice applies to

This Privacy Notice sets out how we use personal data for the following individuals:

  • Users of our website.

For ease of reference, the above categories of individuals are collectively referred to as 'Users' throughout this Privacy Notice.

Our role in the processing of your personal data

Where we choose, or assess whether to choose, to enter into a business relationship with a User, we are the controller of any personal data that you give to us for the purpose of enabling that business relationship. This means that we are responsible for deciding how we collect, use and store information about you regarding our relationship.

Your personal data that we process

Within the scope of the user-customer relationship, we process the following personal data about our Users:

Personal Identification Information

First name, last name, title, identification numbers.

Contact Information

Email address, phone number, postal address, fax number.

Professional Information

Job title, affiliated organisation, department, industry, business registration details.

Interaction Records

Correspondence with the organisation, call logs, meeting notes, and recorded interactions for quality and training purposes.

Purposes and legal bases of the data processing

We only process your personal data when we have a lawful basis and a legitimate purpose for doing so. In particular, we process your personal data for the following purposes and under the following legal bases:

Purpose
Legal basis
Communicating with Users who reach out to us via our website.
Legitimate interests — Art. 6 (1) (f) UK GDPR
Supplier onboarding.
Performance of contract — Art. 6 (1) (b) UK GDPR
Preparing, concluding and managing a contract.
Performance of contract — Art. 6 (1) (b) UK GDPR
Order placement and fulfilment.
Performance of contract — Art. 6 (1) (b) UK GDPR
Complying with legal and regulatory obligations.
Compliance with legal obligations — Article 6(1)(c) UK GDPR

Sources of your personal data

The personal data that we process is sourced directly from users of our website.

Who we share your personal data with

We only transfer your personal data to external recipients if you have consented or if this is permitted by law.

As with most organisations, we use service providers which help us to manage our relationship with you. When we use these service providers, it is necessary for us to share your personal data with them.

We use the following service providers:

Phoenix IT Solutions

UK

We use this provider for support with our IT Services. They will not have direct access to your personal data but may need to process if the business needs support with data that contains your data.

Microsoft Outlook (Microsoft Ireland Operations Limited)

Ireland

We use Microsoft Outlook for communicating with you via email and storing your personal data.

Base44

US

We use this third party to create, host and provide you with our website. For further information on how they process your personal data please refer to their privacy notice.

Fasthosts

UK

We use this third party to host our website domain. For further information on how they process your personal data please refer to their privacy notice.

We have agreements in place with all our service providers that we share your data with that oblige them to protect your data.

Affiliated Group Entities

In addition to service providers, we may share your personal data with affiliated entities within our corporate group for internal administrative purposes, including for business operations.

Other recipients

In the course of processing your personal data, we may also disclose your personal data to the following recipients.

Accountants

Government Bodies

Police Authorities

Growers

Seed Houses

Agricultural Contractors

The data is transferred to the above recipients for accounting purposes, for contractual and legal obligations, and to assert, exercise or defend our legal interests (if necessary).

International Data Transfers

Where your data is transferred outside of the UK, we make sure that your data is given the same level of protection, either because that country has a comparable data protection standard (Adequacy), or by using another safeguard such as an enhanced contractual agreement (i.e. International Data Transfer Agreement).

How long we keep your personal data for

We will delete your personal data as soon as the purposes for storing it mentioned in the 'Purposes of data processing' section above no longer apply or if you object to the use of your personal data. However, your personal data may also be stored beyond this, in particular in the following cases:

01If there are outstanding obligations from the contractual relationship.
02If a deletion conflicts with contractual, legal or statutory retention periods.
03For the assertion, exercise or defence of legal claims.
04If this is required for the fulfilment of a legal obligation to which we are subject.

Your rights

You have the following rights under the UK GDPR:

Right to be informed about how your data is used
Right of access to your personal data
Right to correction or rectification of your data
Right to request deletion of your data
The right to object to the processing of your data
The right to data portability

Should you wish to exercise the above rights, please send an email to louisa@pelotonproduce.co.uk. In most cases, we will respond to any requests to exercise your rights free of charge and within one month, if not before.

Further information on your right to object

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out in the public interest or based on our legitimate interests.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate interests for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims.

The objection can be made without any formalities.

How to contact our Data Protection Officer

Louisa Clare

Peloton Produce Limited

Manor Farm

West Cobgate

Moulton

Spalding

Lincolnshire

PE12 6QN

Complaints

If you are unhappy with any aspect of this privacy notice, or how your personal data is being processed, please contact our data protection officer.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

We value your privacy

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